Pinterest posts are categorized, so if your business doesn’t have anything to do with DIY crafts, then don’t have a board dedicated to the art of glue-gunning. Males users only account for 14.9 percent of the audience. Most of Pinterest users, 71.1 percent to be exact, are female. If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.
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Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, AKA what your followers search for, and learn how to create popular pins. If it’s not searchable, then it won’t be found or seen. Just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable. Pinterest has been described by the Social Media Examiner as a visual search engine. Your pins can get engagement for your business if you execute them right. How to Create Popular Pins from Your Pinterest Business Account This means your Pinterest account won’t have an automatic link to your Facebook account, so you should add a Facebook tab to your Pinterest home page. You get to use your business name instead of the typical First + Last Name formula.
As new tools are being added, you can stay updated by joining the Pinterest newsletter. As of right now, that includes buyable pins for e-commerce, Promoted Pins, the Pin It Button, and the Widget Builder. Pinterest has promised some new tools exclusively to business accounts in the future. There will be more details on Rich Pin strategy later. They include real-time price and stock updates, direct links to your site, and interactive map locations. There are five different types of Rich Pins, all loaded with more information than your average pin for serious sales power. Rich Pins Loaded With More Information than Average Pins You’ll be able to see which strategies and content work so you can constantly improve your marketing. When you verify your account, you get access to important tracking information. Pinterest Analytics is one of the newest and most awesome features of a Pinterest for Business account. You can also check out the Pinterest Blog to stay updated on when these materials will be out and get some basic tips.
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If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account to tap into the full potential of Pinterest’s marketing potency. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. If an increase of 30% in Pinterest accounts over the last year isn’t an indication that your business should be joining over 250 million monthly active users, I don’t know what would be.Īside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of its business accounts. Since Facebook purchased Instagram, Pinterest has become the hot ticket item for business marketing. The average lifespan of a pin is three months which is much longer than Facebook which averages five to six hours, and Twitter which averages at 15-20 minutes.
Say “Hi” to your business’s new best friend: business Pinterest accounts.Įighty percent of Pinterest pins are repins, which means this is a platform that values sharable content. If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.
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